"Volvo believes this campaign to educate and inform consumers as to what can happen to pets after an accident will save lives," states Doug Speck, President & CEO, Volvo Cars of North America. "This secondary, after the accident, issue makes perfect sense. We all understand the obvious logic unrestrained pets pose but we just never think about what can happen after an accident." Our relationship is one of helping Bark Buckle UP get their message to people. "Volvo Builds Safety and Bark Buckle UP is Safety" said Christina Selter, Founder & Pet Travel Safety Expert, Bark Buckle UP.  
  Bark Buckle UP's mission is to save pets lives by promoting responsible pet travel safety, according to co-founder Christina Selter Pet Travel Safety Expert. "The most critical component for responsible travel with a pet is to properly secure your pet,"says Selter. "In an accident, an unbuckled pet can become a projectile, risking serious injury to your pet, the driver, passengers and to emergency crews. Thousands of pets die each year in traffic accidents because they were not restrained, just like Click it or Ticket safety belts save lives.
Starting June 1, participating Volvo Retailers will display the Bark Buckle UP Pet Travel Safety program, information and offer visitors the first responder approved Bark Buckle UP Pet Safety Kit FREE of charge. Each Bark Buckle UP Pet Safety Kit includes an emergency pet card and safety decal. Both list important information -- if you have a pet at home in need of care, if you are   unable to care for it, who to call to care for your pet if they've been in an accident with you, and the name and phone number of the pet's veterinarian. In the event of an accident, the information provided in the Bark Buckle UP Pet Safety Kit will help rescue workers properly seek care for your pet. Bark Buckle UP continues to work closely with fire, police and rescue officials nationwide to gain their support and teach them where to locate the emergency pet card and static sticker. Be Smart Ride Safe.




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